Digital deals with how published work reaches people and how that reach is counted. Topics include search referral and its decline, social and app distribution, syndication, analytics and attribution, and first-party data collection. Explainers describe the mechanism behind a traffic change before assessing what a publisher can reasonably do about it.
Pew's 2025 study found users click a result in 8 percent of visits with an AI summary, versus 15 percent without one — the cleanest number yet on the search referral decline.
Amara Okonkwo · January 26, 2026
An email subscriber is worth several times a follower on any platform, and the difference is arithmetic, not sentiment.
Amara Okonkwo · January 4, 2026