A guide to press releases: what editors actually want
Most releases die in the inbox. The ones that earn coverage share a few unglamorous habits.
Colin Reyes · September 20, 2026
A continuing news file on the media industry: acquisitions and investments, launches and closures, editorial layoffs and union agreements, platform policy changes affecting distribution, and senior appointments. Items note what the move implies about a company's finances or strategy. Read by people whose employer or competitors appear in it.
Most releases die in the inbox. The ones that earn coverage share a few unglamorous habits.
Colin Reyes · September 20, 2026
Two years after links disappeared from Canadian feeds, the measurable result is a durable drop in social referrals — and a search-shaped hole most coverage never priced.
Amara Okonkwo · August 28, 2026


Scale for AI negotiations, streaming mergers for survival, and local groups merging back offices: three different consolidation logics ran through one year of deals.
Amara Okonkwo · August 1, 2026